Segafredo Zanetti, initially developing in Italy, where it soon became a leader in the away-from-home consumption and large scale retail sectors, to subsequently conquer the international markets.

Today Segafredo Zanetti is the undisputed leader in espresso coffee in Italy as well as all over the world, with a precise mission: to spread the taste, the culture and preparation of a real Italian Espresso, offering a product of outright quality, guaranteed from the small plant to the cup, as only Segafredo Zanetti can do.

Coming in Indonesia since 2002, the global coffee shop chain from Italy, Segafredo Zanetti Espresso announced its new concept in Indonesia with a fresh new name and look, Segafredo Cafe & Bar.

Segafredo's hybrid concept, which combines a coffee shop with a bar, is becoming a trend in the world food & beverage industry. In the midst of a busy routine and high mobility, the public wants a place that can fulfill their leisure needs, from morning, afternoon, to night.

Now under PT. Multi Boga Makmur as a holder of the Segafredo's master franchise in Indonesia, committed to expand Segafredo Cafe & Bar all over Indonesia serving the best quality of food & beverage with a predominance of Italian taste, in line with the best services as well.